Most people think the secret of success in recruiting is disseminating enough information. If only it were that easy…
If it were, all you would have to do to build would be leaving flyers around town, handing out DVDs at the mall, or assaulting your prospects with all the lab tests and other scientific data about your product line.
That stuff is good for convincing minds. But to really break through to the top reaches of success in our business, you have to win over hearts.
And the way to do that is show your team that you are their partner for success. That means getting in their living rooms and media rooms.
Your people may not remember all the ingredients, peer review studies and research about your product line. But they’ll sure remember if you were in their home, helping them with their first presentations, dealing with prospects and partnering with them.
So how you doing on that?