Top Countries for MLM

Here’s an interesting article from Direct Selling News.  They rank the top countries for MLM and Direct Selling and list the ones that do over US$1 billion annually.  It makes for some interesting reading.  See how it compares to your organization.

There are some countries you expect to see at the top like US, Japan and Germany and a few surprises as well.  Just use some critical thinking as you study it.

Know that many countries (particularly in Latin America) the numbers are skewed much more to direct selling, not real MLM.  And other countries are very underreported because much of this data comes from DSA membership, which is not as strong in some countries.  And there are other factors like corruption, black market, cross border work, which affect reporting.  For instance I would suggest that Russia is actually three or four spots higher.

Take a look here and let me know what you think.


87 thoughts on “Top Countries for MLM

    1. Hello my friend,

      I saw the comment you made on a webpage about the top MLM countries in the world and you wish to put also Nigeria on the TOP 10.

      I understand that you also do MLM, I also do MLM for some years I am from Cyprus.

      The company I am doing MLM at the movent has opened VERY RECENTLY offices in Nigeria and I am looking for partners to be the first to make business over there. You know that when you start early in a NEW country the you make lots of money.

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  1. Not a big surprise. Perhpas depend how you count it. In the countries where is very strong social system, people do not ahve need to do anything else.

    1. Yes Veronika it’s right what you said but I think, and best, I’m sure in the future this is becaming our 2nd and/or our 3rd job.
      To-day we are at the right place to build a best future. And my passion is also to get Belgium on this list…

  2. Dios Bendiga esta Industria, y limpie la suciedad que hemos hechado, para que todos la conozcan y se beneficien en su calidad de vida.

    1. Hi Viktoria
      How are you?
      Germany is well known for being the top country in Europe. I was more amazed to see UK in there but it’s because the direct selling companies do so well here.

  3. GREAT piece! I knew Mexico had to be on the list! Here’s one reason why: 68% of the sales of Jafra Cosmetics are from Mexico. Mexico’s Sales Leaders are at the TOP of the sales force, and those women are the ones driving around in beautiful, luxurious, company owned cars! Only 22% of their sales is here in the US, and just 10% everywhere else. Powerful huh?

  4. It is not surprising to see who is on this list. Population and per capita incomes combined with education makes one wonder how come there are not more over the 1 billion in sales. What happened to India, Australia, Austria and the rest of Europe?

  5. Yes, very interesting information. I didn’t realize that some of these countries would be in the top countries. I was especially surprised Brazil was #3. Useful info – thank you Randy!

  6. Hey Randy Gage/
    The internet is developing very quickly,
    so all the media of the internal communication and trasportation.
    All the planeta are going to be cosmopolitican, and so the mlm.

  7. Woooo-hoooo! My biz is in 8 of those and a total of 15 with more opening soon!
    Thanks for this post Randy! I can always count on you for great stuff!

  8. Greetings from Brazil.

    Direct sales non MLM is huge here, but MLM is taking a fast growth too. The real major players here are Avon and Natura. Together they add a little above 2bi. Brazil became the largest market for Avon and Natura is a Brazilian company.

    Regarding MLM, Brazil is the #1 in Forever Living Products, was #3 market for TNI (TNI left the country due to regulatory issues) and is the #5 in Herbalife. There are several local perfumes MLM companies competing to each other.

    MLM has a big opportunity for growth here, but companies need to face very complex and bureaucratic regulatory issues with local agencies when willing to sell nutritional supplements.

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    2. Where does Nigeria come on the ranking? MLM Business is huge in Nigeria, and there is hardly any successful MLM company that wont trace some of their success to Nigeria, in terms of volume sales and number of distributors on their database. Most MLM companies start few years in other countries before they come to Nigeria. Finally, now Nigeria can boast of being one of the frontier countries of an mlm company with the best product coupled with the best compensation plan. OXO WORLDWIDE is just started July 18th 2015 and Nigeria is one of the top leading country now, soon to be number one. visit my site to know more about this new incredible mlm company from Ontario Canada that pay fully 70% to distributors daily with 15% generational pay out from generation one to seven.

  9. I’m amazed that the UK features so high in the list and the positive attitude of the Executive director of the DSA.
    Particularly with the nutritional side when we have the wonderful National ‘Health’ (Illness)Service, which is considered by the majority to be ‘free’!

  10. Thanks Randy.
    It would be interesting to know how much is direct selling companies and how much is real Network Marketing. I always find it strange that they are regulated by the same body.

    UK does very well with catalogue businesses such as Avon and Betterware. Strange really considering the constant rain!!

  11. Hi Randy – good link! I meandered around the DSA site after reading the linked article – there are so many archived articles there which can be very useful for ‘educating’ the serious business prospect about Network Marketing. They had another good one on the top billion-dollar companies and it was good to see the company with which I am a distributor coming in at No 8 despite being privately owned. I like that – no shareholders to satisfy and not subject to the ups and downs of the stock market.
    Keep up the great work RG! You know you are so much appreciated for the wealth of material you place on offer.

  12. That is wonderful!!!!!,
    I hope one day Tanzania will appear in the list. Here we are trying but the Direct Selling industry is very young. I hope i will manage through your TRAINING. See you as to me The Sky is the Limit.

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  13. This is a great article!!! I�ve ever read. High educations give us more chance to get the better job but Experience is very important too. Many people who had high education but no experience often failed so �Learning by Doing� is the best way to succeed.

  14. I thought that the UK might have been higher than 8th position in this list, with established direct selling businesses such as Betterware, Kleeneze, Avon and the like, but it would appear that direct selling is a much bigger proposition in many other countries.

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  15. I am surprised that India is not even on the top 15. Can anyone shed some light on why? The have a population of over a billion people I figured they would have made a dent in the industry…

  16. Wow Very nice, Nigeria is standing in the Gold mine now. We are about to open the biggest market in Nigeria not far this year. We will drop the ship of this biggest opportunity in multi-billion dollar FUEL INDUSTRY. Nigerians are very excited and they are on fire to this rapidly growning business in the world! YES..

    Very informative article. Thanks for posting..

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  19. Greetings everyone,

    I clicked on the link and it does take me to direct selling news website but I just cant seem to find the article and I kinda need that information right now for a training module i am making for MLM in the Philippines…

    We are going to take the first big step in PROFESSIONALIZING MLM in our country…

    It’s a great big gargantuan task and will take, perhaps, more than our lifetime to accomplish…but if we don’t pave the way now when, if not us, who?

    So that information would be of great help…

    Actually…if there are more recent facts regarding the top 10 or 20 MLM COUNTRIES for 2012…it would be even better…


  20. I’m stoked!! My company has blown all of those market wide open! We currently are registered in over 100 countries including Russia and Brazil and we’re only 2.5 yrs old! That’s unheard of!

    Looking for Brazilian MLMers who are looking for a home!

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