Ticket Holder Trainings

One of the best ideas I’ve seen lately comes from Orrin Woodward and Chris Brady.  They call it ticket holder trainings.

The way it works is this:  When they go to a market and do an event, they schedule a special “Ticket Holder Training” which tales place after the regular event.  The only people who can attend are those that have already purchased their tickets for the next major event.

This does a couple of things:  First it shows them who the serious people are who warrant some extra attention.  And secondly, it helps sell tickets to the next event.

And our business is built by cycles, running from event to event.  So if you’re not doing this, it’s a great way to improve your event culture.


10 thoughts on “Ticket Holder Trainings

  1. Hey Randy,

    While I do agree to webcasts are very important to utilize in our tight economy, the importance of providing a minimum of quarterly events in local markets cannot be overstated. My experience is that people looking eye to eye with others that are advancing their business income generates a lot more emotion in person than online.

    What we do with local leaders is design the event, establish the cost and then pre-sell the tickets to the leaders in groups of 10 (i.e, 5 groups of 10 = 50 tickets). This way the cost of the event is covered and the leaders are personally responsible for getting their people to the event; and recouping their financial investment.

    There is nothing like taking personal responsibility for building your business.

  2. The investment to attend a national conference can be very high for a lot of people,. This doesn’t mean that they are not “serious” about building their business. If it costs $1500. including all expenses to attend a national event – in terms of economies of scale, there is a lot one can do with that money to build their business without attenind a big event. I’ve been to regional events that are every bit as insighful as a “big event” like a national conference. JL

  3. Doing smaller regional events is more work for the leadership but yields bigger results.

    As for showing who is committed by putting their money where their mouth is mentality, the key is not blowing budgets with too many events (hey maybe someone should go sell the product & pay expenses to the event) or not making the people feel bad that don’t go. Instead prioritize your time to those with the biggest commitment of investment in self & team coupled with action.

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