One of the best ideas I’ve seen lately comes from Orrin Woodward and Chris Brady. They call it ticket holder trainings.
The way it works is this: When they go to a market and do an event, they schedule a special “Ticket Holder Training” which tales place after the regular event. The only people who can attend are those that have already purchased their tickets for the next major event.
This does a couple of things: First it shows them who the serious people are who warrant some extra attention. And secondly, it helps sell tickets to the next event.
And our business is built by cycles, running from event to event. So if you’re not doing this, it’s a great way to improve your event culture.