I’ve been blessed to be in this network marketing profession for 25 years now. And during a career like that, you have time to reflect on how you choose the right company…
I analyzed the subject in depth when I wrote How to Build a Multi-Level Money Machine. Spent more time quantifying it as I developed recruiting materials over the years. In terms of how to evaluate what kind of products work best, how compensation plans should work, evaluation of systems and support structure, I honestly believe no one in the world is better qualified to analyze these factors than me.
I can tell you exactly the components you need to look for to determine if a company can succeed. And after what I’ve learned over the last six months I know this:
If I was going to start over today, I wouldn’t look first at the product, comp plan, marketing materials, or any of the other usual suspects. Because I’ve learned the single most important element for your success. That ONE thing is…
If you were starting all over today, my best advice to you now would be to be confident in the character of your sponsor and the executives at your company. Everything else – products, comp plan, marketing materials, etc, would come in after that.
If they have character, then any challenges with the products, comp plan, or other issues will get resolved. If they don’t have character, you’ll be facing a losing battle your whole career. Character is everything!
You want a sponsor that actually does the things he or she trains about on the platform. That tells you the truth. Has your highest good in mind.
You want a sponsor that will work in depth in your group, regardless of whether someone is in the pay line or pay range. Someone that models the behavior you want to develop into team culture. Someone that actually works, instead of sitting on their ass collecting overrides on you.
You want company executives that will tell you the truth. Operate with integrity. Make their money by salary and dividends – not by taking secret spots in the structure.
You want to know that you operate on a level playing field and have the same compensation plan and incentives as everyone else.
If they don’t have character when you start, don’t think they’re going to develop it later…
Either their mama raised them right or she didn’t. You ain’t going to change them now.
Now don’t get me wrong: YOU still have to build your business. Your sponsor can’t do it for you, and neither can your company. Your success is your own responsibility.
But if I could go back in time and tell a younger version of myself what to look for, it would be all about character. Yes the products are important. Yes, you want a comp plan that rewards the right behavior. Yes, you need good marketing materials, training and all that other good stuff. But if the character isn’t there, it simply isn’t worth it.
What do you think?