So I was having dinner at a little Italian café in in Boras, Sweden with Orjan and Hilde Saele, when the topic of speaking came up. Orjan was suggesting I conduct a high-level training on platform and presenting skills just for Network Marketers.
It’s a pretty intriguing idea…
Because as we discussed in the last post, speaking skills become a necessity at the higher levels of leadership in our business.
So let me share some helpful tips that can make you a better presenter? Let’s look at some…
Beware of PowerPoint. More people have died as the result of PowerPoint-induced comas than all other diseases combined. The mark of an amateur presenter is they use their slides as a signpost for what to talk about. Because they haven’t taken the time to learn the flow of their talk, they simply click through slides reading them as they go along.
Your audience can read them in ten percent of the time it takes you to speak them. So they end up tuning out from you, and mentally going someplace else.
Text is not a visual aid. Your slides should anchor a key point you are making at the time. They should not be a transcription of what you are speaking. So they should be feature pictures, charts, or other graphic images that drive home the point you are speaking. It they do have text, you’re not allowed more than three words on a slide.
Don’t memorize your talks. When you find out you can’t read slides, you may think this means I’m recommending you memorize your talk. Not at all.
The greatest gift you can give your audiences is to listen to them. And most times they can’t ask questions. So you must listen to them through their eyes and body language. When you see they’re not really getting it, you can slow down, repeat key points, or add another story to anchor the message. (This is even more critical when you’re working through interpreters.)
Don’t present through facts, figures and other statistics. At least not if you want people to engage and take action. Present through stories. And remember that EMOTION is what causes people to act. Sometimes statistics, data, and scientific evidence is important. But ask yourself how that plays out in the lives of your prospects and find where the emotion is.
Tell a story, make a point. Stories engage the audience and paint pictures in their mind. They remember the story, so they remember the point.
Make it about them. Your spellbinding story of how you climbed that mountain, handled those 44 rejections, or overcame some other challenge is only helpful if you relate the lesson of how it applies to the people in the audience. Otherwise you’re just beating your chest.
Got some other presentation tips? Please share them below.