Building the Dream
Last post we looked at the new member orientation you should immediately start all your people on when they join the business. Here’s the other key thing…
Building their dream.
Because this business is hard. Many of the people you will bring in have never been in business for themselves before. They haven’t been required to do personal development. They’re going to experience dropouts, no shows, and rejection. If their dream is big enough, they’ll stay the course. If it’s not, they’re gone.
There are two books I recommend for dream building:
The Magic of Thinking Big by David Schwartz. A timeless classic that is as powerful today as it was decades ago. And Beach Money by Jordan Adler. A newer book, but specific to our profession and it paints a vivid picture of the lifestyle Network Marketing can offer. Get these in the hands of your new team members and your retention will go up dramatically.