So I’m hosting a first look presentation and there’s a sharp looking, young guy a couple rows back. But the whole time he’s clicking away on his iPhone. I’m thinking he’s not paying attention to a word being said…
A couple minutes after the presentation ends, he bounds up and says his friend wants to join the business. Kind of surprised, I ask how he knows about it. “Oh I’ve been texting him the whole time,” was the reply.
And there’s an important lesson there for you…
There are 6.6 billion people on this planet. Three billion of them are 25 years old or younger. And these generation X and Y candidates are a different breed. They’ve never seen a book unless they’ve been to a museum, they use technology relentlessly, and they have the attention span of a gnat.
They’re tweeting during your presentation, searching your company on Google in the car on the way home and posting something about it on the Facebook page an hour later.
Back in the day, you’d bring someone to a presentation on Tuesday and follow up around Friday. If you do that today, they won’t even remember who you are. (And these are your immediate family members I’m talking about.)
The pace of life has changed to a frantic, hectic speed and attention spans are shorter. So increase the pace of your follow up accordingly. If your candidate is under 50, you probably should be following up within 24-hour increments. If you have a 20-year-old at your presentation, two hours later to check back isn’t really out of the question.
What’s your experience of follow up today? Are you shortening the time windows? Please share what you see happening in the space.