Last post we started the discussion about staying focused and killing distractions. Another frequent culprit is “the big deal.”
You know what I’m talking about…
Your team member knows the guy who mows the lawn of the lady that walks the poodle of the personal trainer of Alex Rodriquez. And they are planning to sponsor him and get the New York Yankees to endorse your products.
Or your team member is a housekeeper at the Marriott and she is going to get the entire hotel chain to buy laundry detergent from her.
Or your team member is in the Army and she’s going to get the whole military to buy your energy bars for the troops.
We have an old expression in this business:
The big deal is always the little deal, and the little deal is always the big deal. What does this mean?
It means professional athletes often get paid $2 to $20 million a year to endorse products, which they sometimes don’t even use themselves.
Hotel chains are a mix of franchisees and purchasing decisions are done on the local level.
To get a product approved in the armed services can take years of going through bureaucratic purchasing protocols.
Instead of spending years chasing after a big deal, do a little one today. Find a taxi driver, schoolteacher or homemaker who is looking for success and willing to follow your system. Work with them doing the foundational things. And in a few years, they can have an organization in the tens of thousands. That little thing is really the big thing.
But it only works if you keep your people focused on how the business is really done. It’s your job to kill the distractions and keep them on track.