Talking About Duplication
Remember that interview with Allen Iverson after his coach called him out about practice? Watch the video again:
[youtube]http://www.youtube.com/watch?v=eGDBR2L5kzI[/youtube]Funny as that is, there’s a lesson there for you. We’re talking about duplication. We’re not talking about network marketing, sponsoring, recruiting, what works, we’re talking about duplication.
Got a 250,000 email list you want to mail? How do your people duplicate that? Want to run TV commercials? How do your people duplicate that that? Are you a superstar presenter, or an amazing salesperson? Better ask yourself, how do your people duplicate that?
We’re talking about duplication.
One of my inspirations for setting up my generic system was the Iroquois Indians. Whenever the village elders had a decision to make for the future, they had a simple criteria: they asked who it would affect the seventh generation of children.
Not how it affected them or even their own children, but the seventh generation. Good behavior to model…
So the next time you have a decision to make, as you plan your strategy, ask yourself – how will this affect my seventh generation?
This may be the most important mindset you can ever develop in Network Marketing. So if you haven’t already, please study my Duplication Nation training album. (And even if you have, this may be a good time to review.) Because we’re talking about duplication…
-RG
Right on point Randy duplication is the key
Greetings Randy,
Soooo many miss the point just like the person in this video.
What’s the Point?
Miss a practice what is the big deal?
Miss a meeting, presentation, training is it such a BIG deal?
WITHOUT PRACTICE…….. THERE IS NO GAME!
If you miss so will others.
Miss one or many so will others…..
Do you want to have your people duplicate: not showing up, being prepared learning what is important?
OR
Do you want your people to duplicate the RIGHT actions, which will lead to becoming properly prepared, which will build the right confidence, which will lead to the right success?
You may not want to practice but without it there is NO WINNING!
Do You want to Win or do you want to set yourself up to Lose?
I choose to practice and practice hard.
How about you?
Talking about doing does not get the doing DONE.
Is Practice a BIG DEAL?
Absolutely!!!
Be Blessed,
Robert “Buck” Buchholz
Duplication is a complicate concept.
When you worked as a very successful consultant for top MLM achievers and companies, you did pitch and help to build tv commercials, magazine ads for them. They all had after huge success thanks to you.
The A-team use a magazine and dvd, which has been created by your upline (I am not quite sure about this. I don’t know if it is only used by the A-team representing your sponsor as dvd host or it is for the entire company) If it is the case, I apologize for the wrong statement.
I applaud your creativity in all your different business, but I still wonder about the duplication in all this.
McD has a prefect duplicable work method (maybe the best in the world), but the first stage of the franchise (down payment for the rights, the place, stocks,..) isn’t. duplicable at all.
What should be duplicable in a organisation ?
Very true Carl, you brought back the honesty.
Randy i understand your attempt to illustrate duplication but you have built a brand in Magazines, videos, publications, exposure and attraction from teaching other teams and companies. This all plays a part into recruiting so you cant knock marketing and advertising. It all works and it all plays a part in the big puzzle of duplication.
Phillip I don’t recruit people in the profession. Ninety-five percent of the people I enrolled haven’t been in the biz or successful in it. They know nothing about my reputation and I work hard to keep it that way, because I’m not as concerned about signing someone up as I am whether they are going to be able to duplicate how I brought them in. BTW, I’m not knocking marketing, just saying you have to be cognizant how it will affect your duplication. -RG
Carl I did a lot of cold market advertising with a lot of success in the late 80’s, and had a lot of success. But what I didn’t have was good duplication, which is why I moved away from that. -RG
Thank you for your reply M Gage.
I was referring to your clients who consulted you to boost their company or personal organization. As you mentioned in your books and audio interviews they all had tremendous success and still have thanks to you M Gage.
As you can see most of us have a very hard time to understand what truly duplication means.
All the conventional marketing tools and techniques are advised by our mentors not to be used. What works for the fortune 500 in a huge scale seems not to be good for Network Marketing.
Network Marketing, Network AND Marketing
Thank you M Gage
Yes and just to clarify, what I said is true about my own network and the corporate clients I consult with now.
-RG
Randy, you did say “critical is fine”. 🙂 Here goes…
Duplication and a duplicable system may work in a McDonalds business, but not in network marketing.
A duplicable system means that if you do Step 1 then Step 2 then Step 3, you will get the Result (4).
Step 1+2+3 = nice golden fries.
Step 7a+8b+9c = a big mac.
It doesn’t matter if a high-school dropout or a PhD performed the steps, the results would be the same.
When has anyone ever had the same experience in network marketing?
The generic mlm system is: 1) pass out a tool/CD/DVD/website 2) invite to a 30-minute meeting 3) invite to a bigger event = 4) a New Member!
Some would argue that in addition to the system, it is also a “numbers game” – so, you gotta pass out 100 DVDs in order to get 4 serious members. Ok, I’ll even give you that it is a numbers game. But, why is it that when 3 individuals hand out 100 DVDs, one person could sign up 30 people, another sing up 10 people, and another sign up ZERO person?
If Randy Gage and I both hand out the same DVD or make the same invitation to a prospect, why did the prospect respond to my invitation and eventually joined me and not Randy Gage? Is it because I’m more experienced, higher pin-rank or earn a bigger bonus check than Randy? Is it because I’m better looking than Randy? (it’s possible 🙂 Or is it because maybe I have a relationship with the prospect whereas Randy is a total stranger?
In network marketing, SYSTEMS do not sponsor people. PEOPLE sponsor people. And people do not join a system or a company or a marketing plan or a product. People join PEOPLE (refer to my earlier example). And herein lies the problem – people are unique, and are not duplicable.
I’d say a duplicable system is maybe 10% of success while 90% is the individual. I have yet to come across a top mlm leader who is NOT a powerful and influential speaker and presenter. But the industry has been harping about system, system, system or some superduper DVD or some amazing recruiting tool. I’m sorry, but that dog don’t hunt.
I do not have 20 years mlm experience to back what I said. It’s just my point of view. I stand ready to be corrected. 🙂
Great point Jeffery! MLM is about the new guy and MLM duplication is about getting people started in a way they can take action immediately – nothing else. The real leaders will step up and do whatever is necessary to succeed. My highest recommendation is to always watch what people do and then listen to what say – we’ve all know that actions speak louder than words.
Absolutely people sponsor people and relationships play the biggest part. But you can do that in a duplicable way or an unduplicable way. Long term duplication will serve you better. -RG
I’d still say that duplication is way over-rated in MLM. It sells books and fills up seminar rooms, but does little (not entirely zero, but little) in building a large organization getting someone from distributor to diamond.
That’s why I believe that your book MAKING THE FIRST CIRCLE WORK is truly your seminal work. What the MLM industry needs is more “first circle” type of training, and less “duplication nation” type of training. Just my point of view.
You make sense about duplication but I have a question: You will have some distributors that have more money to invest in their business than others. Does that mean they should stay away from exhibiting at trade shows, doing radio ads, etc?
You make a good point Jeffery.
Jack in answer to your question I do advise my people against trade shows and radio ads, even if they have the money.
-RG
I too believe. To put it simple, if they can do what you do today.. Then its Duplication!!
Duplication,practic and training is the best way to be professionail and skilled.
Hi Mr. Gage,
This has got to be one of the most important question I ever had to ask you. I one of your comments above you outlined that 95% of the people you recruit weren’t in the profession. My question is “WHERE DID YOU MEET THEM & MOST IMPORTANTLY HOW DID YOU CREATE THAT TRUST & RAPPORT SO THAT THEY COULD OPEN UP ABOUT THE KEY PROBLEM AREAS?”
The one thing I’ve noticed about the cold market is it’s not easy to get people to open up about what challenges they’re facing in life. Everyone just wants to give the impression that everything is marvelous.
Regards
Stevidore you look for situations where you are in a “shared experience.” This facilitates natural conversation and rapport. EX: I have many thousands of team members than came through lines of people I met playing softball or attending church with. -RG
Thanks RG. This has really opened my eyes. It sounds so true…
No doubt Randy
You are the king of duplication
Hezi
Wow, Randy~~ Your 20 years experience in the industry was remarkable! Can I ask you one questions!!! I saw you in the DVD of “Yes is Your Destination”, “NO is how you get there” Seems, failure is important LESSON for you… Randy, how do you define SUCCESS in network marketing??
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