So last post we looked at the importance of dream-building in the recruiting process. But what about with your team member training? Are we just doing rah-rah stuff at the expense of nuts and bolts content?
Here’s my take on this…
I don’t think any of us do enough dream-building in either the recruiting or training arenas. The power of the dream is what drives all progress, all innovation, all breakthroughs.
BTW, the best book I know in the biz for selling the dream is Jordan Adler’s Beach Money. Make sure you’re running that one through your team.
Here’s a question to ponder…
If you put 50 people on a task and give them lots of skills training, but they have no dream, how far will they go?
Now if we put those same 50 people on a task – and they all have a powerful dream driving them – do you think they’ll figure it out?