People from the herd sometimes scoff at us and suggest we’re idle dreamers. But we’re not. We’re active dreamers.
So just how important is the dream? And how important is dream-building? Think about this:
If your prospect’s basic philosophy is that, “life’s a bitch and then you die,” it’s pretty unlikely he will exert any effort to achieve more. And do you realize how many millions of people have that philosophy?
If you don’t do some serious dream-building in your recruiting, you’re going to lose a lot of people. People who if they got back in touch with the dreams they once had – actually could live them. And that is your real work.
So are you giving this your best shot? Please check in below. Then next post we’ll explore the importance of dream-building for your team members.