What a great response to yesterday’s post on selling versus sharing versus marketing. And thanks to you all for sharing and spreading the word. I appreciate the love! And there was something that came up in the comments quite a bit that is worth looking at deeper…
A few people correctly pointed out that ethical selling isn’t about getting people to buy things they don’t want. I should have stated that what I was describing is the negative way I see selling done so much of the time (car lots, time shares, etc).
I’m overly sensitive about the topic because I see so many MLM companies bring in sales trainers or NLP practitioners teaching manipulative techniques. These don’t duplicate well at best, and are unethical at worst.
When sales it is done the right way, it is about meeting needs. That’s why I like the marketing approach so much. It is better suited to meeting the needs of the candidate. Which takes us back to “sharing” again…
If you know you are actually meeting the needs of your prospect, you’re much more likely to make that invitation, pick up the phone, or follow up after a presentation.
So how are you doing on that?
Are you actively prospecting this week? Or procrastinating and saying you’re going to start in the New Year? If you’re still hesitant about approaching people, take a look at your core beliefs. Reflect again on servicing needs, and you’ll be much more likely to get into action.