Leading with Products vs. the Biz

When you first meet with people, the way to produce the strongest results is to lead with the business opportunity. If they are not interested in the business aspect, then you fall back on the outcome of getting them as a customer. That will produce better duplication than if you lead with your product or service first, then try to back into the business. Here’s why:

Suppose you’re in Mona Vie, Xango, or Usana and you sponsor a chiropractor. He thinks, “These are great wellness products. They will help all my patients. I’ll sell them in my practice.”

That works. But it doesn’t duplicate well. What you find in this scenario is that the doctor will retail a lot of product. But it’s unlikely he will duplicate down very many levels.

Even though he may talk to people about the business, 90 percent of them will never get involved. Even if the business sounds enticing, on a subconscious level they’ll be thinking to do it successfully they’ll first need to become a chiropractor and have 30 to 40 patients a day to prescribe products to.

Likewise, the dentist who joins Oxyfresh and markets the dental care products in her practice, the personal trainer who joins Agel to market the products in his gym, or the makeup artist that sells Arbonne or Nu Skin in the salon.

These tactics work, but they don’t duplicate very well. If these people would practice a system of duplication that leads with the business opportunity, they will ultimately build a much larger organization, because the people they enroll have a better shot of replicating their results.

Great feedback on the last post on presentations.  I’ll work in all I can on the Tele-Seminar.  Had a great meeting here in Budapest last night, heading for London next.  Have a great day!

-RG