Let me share something I talked about on my Diamond team call this morning. Building backwards.
Here’s what this looks like…
It begins with the vision I have of my ultimate goal, which is to grow our team to two million people. I own that goal. I know what it will mean for me, my team, and the people they will help. I know what it will mean to the work my company’s foundation will be able to do.
Now that’s a massive goal that could take 20 years, it might be 15, or perhaps it can be done in ten. But that’s still a long way off, and to reach your goals, you have to chunk them down and have action steps along the way.
So from there, I move backwards to my next convention in September 2012. I want at least 15,000 members from my team there. So that means I need to be planning NOW.
How you close October is how you open November, as how you close November will be how you open December, as how you close 2011 – will be how you open 2012.
So I worked backward from that event, to the major event that will take place before that. To the local monthly events, that will feed those majors. To the weekly events, that will feed the monthly ones. Then to the number of markets I need doing those weekly and monthly events.
So what do you want to accomplish in 2012?
The business is built from event to event. So what’s a big event you can use for a guidepost? How many major events will you have to build before that one? What are the local events that feed that and how many do you need. And most importantly, what is THE NEXT event you have coming up that you should be promoting right now? And what can you do to sell some tickets for it today?