If you’ll remember, some time back I wrote a manifesto for network marketers. It started a revolution. The manifesto was downloaded and shared millions of times and translated into numerous languages. (Even including a “G rated” version.)
With everything that has transpired in the profession since then, I believe it’s time for a new one…
The attacks on the Herbalife stock, the FTC actions against Vemma, increased scrutiny over retail customers, and the advent of social media and mobile are just a few of the dynamics that are changing our business – and the way we conduct it.
You need to change. I need to change. We all need to change. There are too many people still trying to build the business the way it worked in the 70s or 80s. That ain’t happening.
So I’m writing new manifesto…
But instead of waiting and publishing it down the road, I’m going to share with you here, day by day, as I’m getting it down. I’ll be sharing the new rules and different realities of what it takes to build a successful business today.
So let’s get it started with…
New Rule #1: You don’t have to be sleeping under a bridge to join network marketing.
We have to kill the meme that everyone who is successful in our business used to be destitute, homeless, or bankrupt.
Don’t get me wrong: If you are poor, facing challenges, or struggling with issues, and the business offers you a way out and you become the next success story – great. We’ll celebrate that. And I get how we love to hear those redemption stories from the stage. But not everyone is staring down a disastrous calamity and in desperate need of rescue.
We need to make the business attractive to people at all different levels of success in their lives. So we also need to celebrate the people with good educations, high paying jobs, and solid financial situations who choose to enter our business.
When I started the business almost 30 years ago, pretty much the only people we attracted were blue-collar workers like me. But that has changed dramatically over the years. Which kind of leads us to…
New Rule #2: We have to stop denigrating universities, acting like all bosses are evil, and everyone with a job is a loser.
First, let’s start with the premise that most people don’t appreciate being patronized, ridiculed, or looked down upon. If you want to help them, stop judging them. If you want them to join your business – begin the process by treating them with respect.
Next look at the reality that many people have good educations and enjoy their jobs. Or maybe, make a lot of money with their job but it doesn’t offer the freedom and lifestyle choices they are looking for. Or maybe they love their job and want to keep it, but would like to supplement their income, or build some residual income on the side. Let’s be open to all possibilities and meet people where they are.
Recruiting isn’t about fitting people into the slots you have. It’s about offering them avenues to get the things they desire.
If this makes sense to you, you should be in my Multi-Level Mayhem beta group. Check it out.
And I’ll be back soon, with more new rules and realities…