The Big Biz vs. the Small Biz

When I wrote The MLM Revolution, my manifesto on the profession, I exposed the biggest lie in this business to be selling big business results by promoting small business tactics. This is a pandemic in the business and it stems from our failure to educate people the difference between the small business retailer model and the big business duplication model. And most of the guilty parties aren’t even aware they’re misleading prospects, because they don’t know the difference.

How many idiots do we have going around putting “Millionaire looking for apprentices” flyers on windshields in shopping center parking lots? How many clueless neophytes are running around placing yard signs at intersections, thinking this is going to build them a $50K-a-month bonus check?

Now there are certainly millionaires looking for apprentices (I’m one and probably many of you reading this are too), and a good number of us make $50K a month or even multiples of that. But we didn’t get there by wearing cheesy buttons, handing out flyers at the mall, or driving around with magnetic signs on our Lamborghinis.

That doesn’t mean that there is anything wrong with people who build with buttons, bumper stickers, or flyers.  I’m just saying it won’t build you a large team, which is the result we’re looking for with this book.

If your main interest is to get your own products paid for, or to earn a few hundred or few thousand dollars a month, these tactics will work. But they won’t create strong duplication or produce large bonus checks.

So you don’t want to recruit on the basis of free cars, award trips, and large incomes—and then teach people that these peddler tactics are going to produce them. They’re not. Not now. Not ever. The five- and six-figure monthly incomes are created by building the big business duplication model I’m teaching you here, not the “share the products with your friends” model many people are suggesting.