The 7 Sponsors to Avoid Like the Plague, Part 3
Ok we’ve looked at the first two types of sponsor to avoid like the plague. Now let’s look at the third type…
“Pay-Per-Click Dick”
This is an offshoot of the cult leader type. Another person that tells you to avoid talking to your friends and family. But in their case, they’re suggesting you build your business using pay-per-click advertising on the Internet.
These people are missing the fundamental principle of network marketing – it doesn’t matter whether something works. What matters is whether it duplicates.
Pay-per-click is a very viable advertising strategy for many businesses. But it’s not a good strategy for network marketing because it’s not very duplicable.
It takes a serious skill set to learn this, and you can lose a lot of money if you don’t know what you’re doing. More importantly, creating a profitable campaign takes a great deal of testing and time. Which doesn’t fit into the network marketing model where people start in ten of 15 hours a week, keeping their regular job.
There are people earning good money with pay-per-click advertising in MLM. But look at how many people they have doing that, and what kind of duplication they have on their lower levels. If you do this, I doubt you’d want them as a sponsor.
Now you can check in below and use catch phrases like “old school versus new school,” but I’m not buying it. But by all means, hit me with your best shot! Next post we’ll look at type number four…
-RG
Randy …this is a great post and is dead on correct. PPC is not very easily duplicable. Can it be learned…absolutely..but it takes time and money. Most important is to start getting money back into the hands of the people that have been sponsored. The easiest way…warm market. And that’s when the leader needs to show up and work with the new person and help them. This is about helping someone reach their goals…at least that’s what it is supposed to be about….
Best, Rose Mis
Randy,
Don’t think about this like an attack – because it’s not. I just think about things before I accept them.
Quite frankly, I think this is bull shit. Now, don’t get me wrong – I’m not one for ignoring the warm market or ‘dumping the old’ for the new… (and I don’t bother with pay per click, either) but let’s be real – Pay per click is just as easy to learn as it is to learn to build a new list after you’ve ran out of your initial burst of friends, family and relatives.
What’s more expensive – driving all over town handing out dvds, or paying $2-4 to generate a lead online that points to a good capture page? And what really takes more time?
The question is not in the expense, its in the ROI – now don’t get me wrong, those strategies aren’t that duplicable, but quite frankly neither are you. If you hand out one of your recruiting aids – it most of the time was written or produced by you, has your pictures all over it, and if someone searches online to find out more about you, there’s 160,000 results in the search engines. That’s going to produce quite a different result than Tom, Dick, or Harry who are driving a beat up 1972 chevy handing out the same DVD.
Moreover, I’ve heard you talk about how your in the national speakers association, the chamber of commerce, the Unity Church?(or something), the local soft ball club, and you’ve coached people in the MLM industry for more than 15 years.
Also, you’re an expert in direct mail, direct response marketing, internet marketing, public speaking, a best selling author, etc, etc, etc.
You’re not duplicable, neither is Mark Yarnell, neither is Bill Britt or anyone else with a massive organization spanning hundreds of thousands of people.
You’re as unduplicable as ann seig (although I think the biggest difference there is that you’re not annoying, like she is).
David Wood
Hi Dave,
You state about Randy “Moreover, I’ve heard you talk about how your in the national speakers association, the chamber of commerce, the Unity Church?(or something), the local soft ball club, and you’ve coached people in the MLM industry for more than 15 years. Also, you’re an expert in direct mail, direct response marketing, internet marketing, public speaking, a best selling author, etc, etc, etc.”
I guess you base that on the reason Randy has been able to build his business.
Which is dead wrong.
As far as I’m aware, and I’m sure he can speak for himself on this, nothing Randy has done in building his business had utilised any of those forms of marketing. He has built his downline using methods and techniques that any person in his organization can used from day one.
One more thing, I agree with you that learning how to use pay per click is pretty simple. What isn’t easy and duplicatable is teaching your people how to deal with the leads that come in through your ppc advertising. I’ve tried doing that with my own team in the past and it just can’t work for everyone no matter what you try. I could get someone bring in 50 leads a day…who cares if they haven’t a clue how to work them.
Just my two cents.
Faouzi Daghistani
Melbourne, Australia
Ha ha ha… Great comment David. No one can be duplicated, not even if they are cloned. And I guess it’s the “Get” in the “Get a large group…” etc. that becomes somewhat of a mystery as well. 🙂 Great comment from Rachel below also.
David, I mention the speakers association, my church, softball teams and the like to show that I built my business talking to people from relationships I have develop going around living life. Everyone else can do this as well. They might be a garden club, language class, bowling league or different scenarios, but everyone meets at least ten new people a week. And I don’t believe anyone ever really runs through their list. That’s an excuse people tell themselves. But I still haven’t gotten to everyone on my list in twenty years, because there’s always new people I’m meeting.
-RG
Randy, I agree with you. And don’t misunderstand – those ways all work, and they all duplicate (eventually).
However, they don’t duplicate because they’re duplicable, they duplicate because you have a strong leadership and training culture in your organization.
I LIKE your training, and I use it – in fact, until I ran into your training a few years back I had a miserable time in MLM. It was your material that first got me making $5,000 a month – doing home meetings, hotel briefings, making lists, etc.
HOWEVER – these methods are NOT easier, or more duplicable than internet strategies. When I added internet strategies to the mix, my income grew by five times.
AND – making lists does not work big time for people unless they either have a huge sphere of influence full of powerful people, or they have an extremely skilled upline working hand in hand with them.
For example, most people I start, if I do a home meeting they’ll recruit one, maybe two, and then you go down and then they recruit one or two, and then eventually you find a rockstar – but when I sponsored influential people – they would sponsor 20 who would sponsor 10, and I would find 5 rock stars.
Quite simply, the internet is a FANTASTIC tool to build relationships with massive amounts of influential people.
For example, I just had a person call me the other day who has mad more than a million dollars a year from three different businesses – he found my website, watched my presentation on marketing systems, and then gave me a call.
Now could a new person do that? No, of course not.
However, they can’t do hotel meetings either. However, they could learn to do either in 3-6 months, and they’ll sponsor more people if they focus on good lead generation strategies that are built around relationships – unless they’re a person of great influence.
Doctors are duplicated by medical school.
Lawyers are duplicated by law school.
MLM leaders are duplicated by strong MLM training – whether it’s doing meetings or doing PPC – it’s all the same. It’s the TRAINING that matters.
good comment..
personally I will stick to my PPC campaigns that generates results for me than doing old-fashioned MLM ways that doesn’t produce any results..
I don’t believe also that there only 1 way of doing MLM..
But If you are doing a thing that doesn’t produce results that you are expecting..
then I suggest that you must seek an alternative..
for me Old Fashioned MLM ways does not work..
but I found Intenet Marketing and applied it to my business.
Until today I generate 3-5 leads per day..
It’s about building relationships – and I’ve never been interested in build one with a click dick!
Mike
As Randy says “Get a large group of people to DO A FEW SIMPLE ACTIONS over a sustained period of time.” PPC may be learned but it’s far too involved for people to duplicate, especially if they are new to network marketing and you are trying to get them started FAST.
Carol
I have been waiting for a guru of you stature to say this for some time. I only hope the upper echelons of my unnamed opportunity (because legally we can’t name who we sell for now) read this. The reason we cannot name them is because they claim to have a duplicatable system but guess what? All the ones who got it early and made the big bucks or who make the big bucks now use PPC. I only know of 1 major exception using social media marketing who made it big. The formula is build narrow and deep then rinse and repeat on another leg once one is stable.
Interesting comments!
Seems to me that it is those who do SOMETHING that succeed. Whatever you believe is the best thing for YOU and your team is what you do with drive and passion. That succeeds far more than trying to do something that Randy or anyone else tells you is the only way.
I don’t believe there is only 1 way to do ANYTHING!
Find your way and stick with it. If you can focus on following a few leaders whom you trust and stick with their stuff and add in your own enthusiasm you are on the right track.
I love Randy’s stuff but it doesn’t mean I have no mind of my own! Randy found his way. I bet he didn’t give up doing what he likes just cause someone told him to. Just as he continues to do what he likes now despite so many people disagreeing with warm market as main focus.
Let’s do what Randy teaches us – ‘critical thinking.’ What makes sense to you is what will work for you. At the end of the day we just need to find a way to speak to people about our opp.
You can do simplest actions in the world – if your downline think they stink and don’t want to do what you teach they will either find their own way to get the MLM info into someone’s hands or quit.
Less talk and more ACTION is what we need. Randy has probably signed up 2 people while we’re discussing this!!! LOL
p.s you know I love you Randy.
Hi from Perú!
I agree with all you guys!
I´ve been working with PPC for a couple a months, and I´ve played around in order to find a good way to duplicate it. The results are good, and will be better as we tweek the system a little more, and as someone said here, its actually very easy to get on PPC. The thing is that you gotta have uplines that can show you the right way and avoid you all the trial and error period. But in the end, it can be very duplicable.
Personally, i`m against sticking my opportunity to everyone who is 3 feet away. I look for qualified and interested prospects, and PPC has worked just fine, giving me over 10 prospects per day with a very low budget. (4 bucks per day)
I still work with my warm market, meeting new people everyday, but I filter them by asking them a few questions before.
So dont get me wrong, PPC is just a another way to complement the warm market way which will never end. We all have a never-ending list!
Thank you all for the posts, I learned from you a lot and thank you Randy for being a no-bullshit trainer and mentor.
Erick Gamio
PS: What would it take to have you Randy down here for a seminar??
I think it’s good for people in your team to choose one option to build online, learn how to do it properly and focus on just that one method. Whether it be PPC, SEO, article marketing etc. It should be in addition, and not instead of, the warm market.
Again I have to disagree with the totality of the post. I agree that there can be a steep learning curve with PPC. I agree that one can spend a lot of money with PPC. Randy doesn’t teach PPC so of course he’s not going to agree with it.
The things Randy talks about has worked for him phenomenally well and no one can argue with verifiable results.
However, I believe that in order to turn the tides we have to begin to look at other forms of marketing. This is almost like saying learning to use a computer is too hard and not duplicatable so we may as well not try.
Randy you may not buy the old school/new school stuff but I’m definitely new school.
P.S. You can build a huge business going door to door in almost any market but how many top Internet Marketers do you know (including yourself) who does not use more effective forms of marketing?
Much more I love sponsors that tell you how you can find people at every bus stop but in Google you find their ads on the first places everytime you enter “Earn money” “homebusiness” or anything like that.
And their downline wonders why it doesn´t work and why he has so many new guy every week.
Everybody free to do what they want but theirs no treu succes without quality relationships and i believe agel not only provide the opportunity to create financial freedom , but i the process you also build quality relationship with people you meet , life become more exciting
PPClickers may be making money but also can be missing out on quality relationship and exposure that the power of associatio can bring-Gerald Chirino