Don’t Write Yourself Off
Stella comments in the last post that she has to recruit in the cold market, because “my warm market is not interested (for several reasons) at all.” I told her I don’t think this belief serves her very well.
And it’s the kind of belief many people have, and it holds them back from success. Like everyone else, she knows hundreds of people. And it would be a big mistake to generalize and say they all aren’t interested.
The fact is, there are probably a couple dozen people in her warm market that would join the business if they were approached right. And if she doesn’t do it, someone else will.
So what about you? Are you talking to the people you know? Or are you leaving them for someone else to scoop up?
-RG
It s important to talk to people you already know because they already trust you. And it s easier to do that that to talk to a cold market, I certainly had more results with those i know than the cold market.
I think in these times of economic turmoil it’s even more important to get the message out to your warm market.
On the other hand I don’t ever work cold market.. the professionals simply turn their ‘cold’ market into a warm one by providing value of some type and becoming more attractive.
I did have a lot more success using Randy’s methods for my warm market than i ever had before so it does depend ALOT on how you approach them and with more and more people looking to start their own business every day there is no time to waste!
Wishing you much success Stella.
Can you elaborate more on “how you approach them”, I think we would all like to know how you obtained success in this area. Thanks!
I’ve also undoubtedly had my best results with my warm market. And I keep hearing story after story of people who get into our business who were well known, but not approached, by someone very close to them.
The fact is, the people who you may ‘avoid’ because they’re part of your warm market will probably be approached by someone else…and it’s not a great feeling when they join and succeed…but not as part of your team.
While it is important to speak to everyone you know, especially in our current economy, there are situations where a warm market is not the best choice. Using myself as an example, I’m on my third – and last – network marketing opportunity. I’ve already approached everyone I know twice and with my current opportunity, they don’t want to hear it. I know as I continue to build a successful business, some of my warm market will take notice but for the most part, my warm market doesn’t exisit. The good news is that as I bring in people from the cold market, they have their own warm market.
Randy, building from the cold market is part of our industry and I have yet to see any network marketing gurus take this subject head on and discuss it in detail. (Hint – Hint)
JL
I find that I get as just as many no’s as I get yes’s in my warm market as my cold but… it is a bit harder to aproach my warm market becuse I know some are going to not be interested.. they will say they are and will see the presentation but a lot of them for some reason won’t just say no thanks I’m not up to it at this time mabey later insead they kinda lead you on, The catch is knowing when to stop talking about it and wait till they bring it up again (good seed will always produce good fruit at it’s due time). It has happend to me that all of a sudden you can’t seem to find them on the phone or anywhere it’s like your being avoided. My cold market is easier I can present it to anybody anywhere it does not hurt as much when they avoid me. All that dosent stop me I am always looking for my Runner one day I will find him.
Randy thank you for the new material you have provided for us.
Stella needs to learn one key tool in approaching warm market. Make sure her product/opportunity is presented to warm market when it becomes RELEVANT. (ie, her family/friends/neighbors actually bring up a condition or need that Stella can provide). She should make sure she is branding herself so her warm market knows what she does in addition to believing in her product whole-heartedly and she is a walking testimony. Her “story” needs to be quantifiable and accurate.
There is an aspect to approaching the warm market that does not apply to the cold market, because the cold market can reject you out of hand.
That aspect is, when you offer your opportunity, you are holding a mirror up to them. They may not like what they see nor the messanger.
This results in them saying they are not interested or trying to dissuade you from doing the business, primarily because you are makeing them feel uncomfortable.
It’s a bit deep, but thats how most people think.
However understanding how people think gives you an advantage! You can tailor the conversation to suit.
Mike (UK)