Simple and Elegant…

I got an email last night after the Tele-Seminar from Dr. Tim Berry, who is one of my Diamond Directors.  We were discussing what we tell the prospect during a presentation.  He raised the important issue that is sitting at the top of a prospect’s brain:

“What will I have to do?”

Here is how he frames it:  1) You will be using your products every day. (You will be your own best customer.)  2) You will get people to watch the same video you are watching now (or magazine you are reading now, etc.).  3) Teach those who “see it” to do the same.

Notice how simple, but elegant that explanation is.  And simple works.

-RG