Risky is the New Safe


This is the Textbook on Getting Rich!

Brash. Controversial. Thought-provoking.

It’s a thought-provoking manifesto for risk takers. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!



Risky Is the New Safe is a different kind of book for a different kind of thinking.

It’s a thought-provoking manifesto for risk takers. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges — and the corresponding opportunities they provide — in entirely new and exciting ways. You’ll recognize powerful new gateways you can walk through to create wealth.

In this mind-bending book you’ll discover:

  • How mavericks like Steve Jobs, Richard Branson and Mark Cuban think differently – and what you can learn from them;
  • The six-month online course that could allow you to earn more than a Ph.D.;
  • How social media changes branding and marketing forever, and what that means for you;
  • What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;
  • The New Religion of Ideas: How to become an “idea generator” and declare as a free agent; and,
  • What will cause the Euro, precious metals, and oceanfront real estate to collapse – and how that can make you rich!

This book includes:

  • 1 hardback copy of Risky is the New Safe

Additional information

Weight .65 lbs



  1. Larry Winget

    Holy crap, I love this book! It’s smart, entertaining and best of all, made me re-think my life and my business. That’s a winning combination I find irresistible. Don’t hesitate to buy this book and put it to use in every aspect of your life.”

    — Larry Winget
    Five-time NYT/WSJ bestselling author, including the #1 bestseller, Shut Up, Stop Whining And Get A Life!

  2. Brian Tracy

    This remarkable, fast-paced book opens your mind and imagination to the incredible opportunities that appear around you when you change your perspective.”

    — Brian Tracy
    Author, The Power of Self-Confidence

  3. T. Harv Eker

    Risky is the New Safe is eye opening, mind blowing and gut real. It gives you a step-by-step blueprint for succeeding in today’s new world. If you are an entrepreneur, a business person or want to create wealth in your life you HAVE to read this book!”

    — T. Harv Eker
    Author, N.Y. Times #1 Bestseller, Secrets of the Millionaire Mind

  4. Jeffrey Hayzlett

    This is your go-to business page-turner! Randy’s forward-thinking concepts embody my own business ideals for driving success within organizations: take risks, no one’s going to die!”

    — Jeffrey Hayzlett
    Global Business Celebrity,
    Bestselling Author, Sometime Cowboy

  5. Bob Burg

    Read this book. But, before you do, suspend what you already believe is true about the way the world is and operates. You are about to learn what ‘critical thinking’ is all about, why risky indeed is the new (and perhaps, only) safe, and how it can make you wiser and more prosperous. The good news is that – in typical Randy Gage style – it will be fun, entertaining, and just sarcastic enough to keep you riveted to every page. Get out your pen and highlighter…you’re gonna’ need it!”

    — Bob Burg
    Co-author of The Go-Giver
    and author of Endless Referrals

  6. Alan Weiss

    Couldn’t take my eyes off this, great freaking book! Risky is the New Safe is a combination of Buffet, Springsteen, Rand, and Patton. Randy Gage is the ranking intellect of prosperity in our time, and only Luddites will ignore him. He has, yet again, written of the promise of abundance, the appeal of change, and the vast value of new and emerging relationships. There’s nothing risky about buying this book except forgetting to do anything else while you’re engrossed in it.”

    — Alan Weiss, Ph.D.
    Author, The Consulting Bible and Thrive: Stop Wishing Your Life Away!

  7. Ken Dychtwald

    thought-provoking. This book is a must-read for entrepreneurs.”

    — Ken Dychtwald, Ph.D.
    Author of A New Purpose: Redefining Money, Family, Work, Retirement
    and Success

  8. Dave Carpenter

    This is a game changer. Whether you are an executive, entrepreneur, investor, consultant, coach and/or mentor, this book is an absolute must read! This thought-provoking gem brings you the progressive business thinking of a Seth Godin, the personal development insights of a Tony Robbins, and the prodding for change of a Tom Peters. Don’t just read this book. Reflect on the exceptional wisdom, and then adjust your actions to accelerate the success you so richly deserve.”

    — Dave Carpenter
    Success Mentor to the Stars

  9. Scott Stratten

    Randy and I don’t see eye-to-eye on some things, which is why this book freaks me out. Mainly because he’s right. We’ve all been so busy learning how to not rock the boat, Randy shows us that we should be trying to flip it right over. Every area of business should take a real good look at what he says here or risk bring capsized by people who have.”

    Scott Stratten
    Author of UnMarketing & The Book
    Of Business Awesome/UnAwesome

  10. Chris Widener

    As we’ve come to expect, Randy, in Risky is the New Safe, completely challenges our thinking and stretches our minds beyond traditional models and strategies and moves us to embrace the new world we live in with a passion for change and innovation that will give us the competitive advantage we need to succeed!”

    — Chris Widener

  11. Joe Calloway

    Randy Gage just made me miss a meeting. I was going to read the first few pages of his new book Risky Is The New Safe, then go meet with my accountant. But I got hooked. I couldn’t stop. The pages and the time flew by and I missed my meeting. (Sorry, James.) Damn I love this book. Kiss your assumptions about the future goodbye and be open to possibilities you never imagined. Do something risky. Read this book.”

    — Joe Calloway
    Author, Becoming A Category of One

  12. Kyle Maynard

    I think I held my breath through the entire first chapter. Randy paints a vivid picture of an exhilarating future if we heed his warnings and a terrifying one if we don’t. Reading this book is the safest bet you’ve got.”

    — Kyle Maynard
    2-time ESPY Award winner and author of NY Times bestseller No Excuses

  13. Joe Vitale

    Riveting! A homerun! Gripped me from the first pages and expanded my mind while entertaining me too. I love this gem!”

    — Joe Vitale
    Author, Attract Money Now
    and Hypnotic Writing

  14. JJ Virgin

    I couldn’t put it down! In fact, I found myself racing through each page because I couldn’t wait to find out what was coming next. My next reading will include a highlighter and my journal so I can incorporate Randy’s life changing thoughts into my life on a daily basis. This book inspired me, challenged me and motivated me to think differently and take my mission to a much bigger level. I will be sharing it with all of my peers.”

    — JJ Virgin
    Celebrity Nutrition & Fitness Expert
    Bestselling Author,
    TV Personality & Speaker

  15. Art Jonak

    No wonder this book has more buzz than any other this year! It’s breathtaking, brilliant, and bold – a textbook for creating your prosperity and success.”

    — Art Jonak
    President, Network Professionals, Inc.

  16. James Trapp

    Once you read – and more importantly apply – the ideas contained in Risky is the New Safe, it will be impossible to go back to your old ways of thinking. Randy Gage will free your mind from the shackles of outdated thinking and give you tools that will enable you to navigate the greatest paradigm shift we are now in with the deftness of a Jedi Master. This is an outstanding work.”

    — James Trapp
    President and CEO
    of Unity Worldwide Ministries

  17. Randy G. Pennington

    What would happen if John Naisbitt, George Orwell, and Ayn Rand co-authored a book? The result would be a glimpse of the future that is simultaneously inspiring, a little scary, and full of ideas about taking responsibility for your own success in an uncertain world. You no longer have to imagine. Randy Gage has written that book. Risky is the New Safe is a guide to prosperity in an age of uncertainty and chaos – a MUST read.”

    — Randy G. Pennington
    Author, Results Rule!

  18. Robert Ringer

    Thought provoking, even controversial in parts, this powerful book will have you re-thinking everything. Required reading for entrepreneurs and risk takers.”

    — Robert Ringer
    Author, The Entrepreneur:
    The Way Back for the U.S. Economy

  19. Steve Siebold

    Once again Randy Gage is two steps ahead of everyone else. This book is a blueprint for how to succeed in a new world that only leaders like Gage seem to understand. I couldn’t put it down.”

    — Steve Siebold
    Author, Sex-Politics-Religion:
    How Delusional Thinking
    is Destroying America

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